So here’s the thing about summer. Yes, it’s a time for the big blockbusters, the movies with merchandise tie-ins and numbers after their titles, but there’s a little-acknowledged joy about summer that has nothing to do with superheroes and sequels: it’s the perfect season for adult movies.
Normally, we equate summer movies with kids and big budgets, and it still is dominated by movies aimed at the restless youth and the overseas market, but the little-known secret of the movie industry is that summer is also the time for quality adult movies. The beginning of the year (Jan-April) is usually the dumping ground for movies that have come in below expectations and are not going to deliver much, from critics, awards or box office. The last part of the year (October-December) is reserved for awards consideration, where the best of the best compete, and only the strong survive. However, if a studio has a movie that they are really happy with, but they know it can’t compete with the big boys of Oscar season, for whatever reason (marketing budget, lack of stars, lack of pedigree), releasing it in the summer has proven to be a goldmine. A low budget, grown-up movie of quality can find a foothold in the summer because—guess what—most adults aren’t interested in the typical summer movie. Some good examples of adult movies that were released in the summer that made a splash (and lots of cash): The Big Sick, The Best Exotic Marigold Hotel, The Blair Witch Project, My Big Fat Greek Wedding, Mamma Mia and Bridesmaids. Not every adult movie released in the summer will make money, but it is still worthwhile to see what’s out there, in the land beyond the blockbusters, because there just may be a hidden gem or two.